The internet used to be where we go to get information about things. But now, it’s more than that. It is now an integral part of marketing. If you want your business to grow, you need to understand the benefits of digital marketing to your business and include it in your overall business strategy.
Digital marketing is the term used for describing all forms of online marketing including search engine marketing, PPC, social media marketing, email marketing, content marketing, and search engine optimization. Its co longer enough to have a website. Having a website and taking full advantage of the power of the internet to reach the people looking for your business online is very crucial and should not be overlooked.
Let’s look at some of the ways digital marketing can be beneficial to your business:
- Digital marketing is the most measureable form of marketing:
When implementing a strategy or process, it’s important to have a way to measure your progress. You need to know if the process you are implementing is working or not so as not to waste time, money or effort. So, in marketing how do you measure effectiveness? How do you know if your marketing strategy effective?
For some people, it is by calculating the cost to acquire a new customer, some also say it’s by calculating the ROI, while for others it’s may be the customer life time value (LTV). No matter the metric you use to measure the effectiveness of your marketing, the only way to know for sure is to measure your success overtime. While it can be difficult to track these metrics over time when using traditional marketing approaches like newspaper and television, all digital marketing tactics are measureable. This is one of the most important reason you should use digital marketing for your business.
Let’s take for instance you have a social media marketing campaign you plan to embark on, and you have decided to publish a series of post for the next one month. You publish the posts for the first week, and have insights on the type of post your audiences like and the one which drove the most conversion. This insight will help you to know what your audience wants, and improve future campaigns.
2. Digital marketing allows you to target your ideal customers:
It’s no longer news that not everyone is your customer, so it is good you know your ideal customers and how to reach them. With traditional marketing, you are only taking a shot in the dark, hoping that you will reach the right people. Although, there are certain measures you can take in traditional marketing to reach your target audience, but it can’t be as effective as digital marketing.
With digital marketing, you can ensure that that the right people are seeing your ads and viewing your content. Using search engine optimization (SEO) you can reach those customers that are already looking for your products or services. While social media advertising, display advertising and pay-per-click (PPC) allows you to target those that are most likely interested in your products and services.
Having control over how your marketing campaign reaches the right audience will make you use up your marketing budget and resources effectively. With the targeting abilities that come with digital marketing, you can be rest assured that you are focusing your marketing efforts on the right audience.
3. Digital marketing is more cost-effective than traditional marketing:
In digital marketing, we work with data. And because we work with data, our approach and strategy are always aligned with the result of the analyzed data. Your brand, products and services are easily seen by a larger audience. In the traditional form of marketing, businesses pay huge amount of money for their products and services to be advertised on television, radio, newspapers, e.t.c. But in digital marketing, with a little amount, your products and services can be advertised on social media and search engines of your choice.
4. Most buyer start their buyer journey online:
Have you noticed how whenever you want to buy something or are in need of a service, the first place you go to is the internet? You visit forums, social media or just enquire from search engines. That’s the exact way most people start their buyer journey. People go online to get reviews about products, compare different brands of product and get whatever kind of information they need about a product or service. Therefore, it is crucial for business owners to find a way for people to be able to find their products online. Your competitors are busy creating means to reach their target market online, you also should.
5. It levels the playing ground for small businesses:
Traditional form of marketing is expensive and so, only favors big brands and enterprises. Before a startup or small businesses can be noticed, they must spend as much or even more than big brands. Now, this expensive marketing budget might not affect the big brands, but it will definitely affect small brands.
Compared to traditional form of marketing, digital marketing has leveled the playground. Small businesses now have access to the same quality of advertising and marketing as big brands. With digital marketing, businesses can now reach their target market easily.
6. It facilitates interaction with your target buyers:
Unlike in the past, your customers want to feel they are part of your business. They want to feel valued, and that’s one of the advantages digital marketing brings. With digital marketing, you can easily interact with your customers. Interacting with your target audience can give you an insight into what your customers want, how they want to be served e.t.c.
7. Your customers are on social media, and digital marketing helps you to reach them:
As of 2019, the internet had 4.54 billion users, and there were 3.725 billion active social media users. Now, imagine being able to market your brand, products and services to one third of this number without having to break the bank. Many of the people on the internet are might be looking for a business like yours already, but if they can’t find you, they’ll probably go to your competitors.
When someone is interested in your business, often times the first thing they do is to go online to research about you and find out what they can. They expect to see your website, social media account or reviews. If they can’t find you online, they might conclude that your business is not legitimate and cannot be trusted.
I am sure that by now, you already know how important digital marketing is for your business. In this age and time, no business can grow without including digital marketing strategy because the internet is where your customers are and you have to reach them there. You can’t reach them using traditional form of marketing.
Even though you now know the benefits of digital marketing, implementing the strategies might not be so easy for you. Contact us to find out how we can help you implement digital marketing strategies to increase your sales and growth. Give us a call or chat with us on +2349032353933.